Wonderbra

POSTER & PRINT CAMPAIGN.

The bra which famously makes women look well endowed tasked us with creating stand out executions. Instead of communicating the message with words (a tried and tested route), we experimented with a visual approach. Hence our '3D women' series was born, taking the brand into a different dimension.

The campaign was an outstanding success, winning a Silver Lion at Cannes, and becoming the 11th most awarded poster campaign in the world.*

*Source Gun Report.

Role: Creative Director, Copywriter.

Team: Joel Clement, Andy Greenaway.