Neil the Nail

AV/ SOCIAL CAMPAIGN.

Lenovo has long been at the cutting edge of tablet innovation. Its latest idea: You no longer need a special pen to write on the screen. In fact, any sharp object will do. We needed an equally sharp idea to bring this to life. With only a very small budget, three quirky AV films were launched, picking up many new customers, not to mention awards for digital branded film content and entertainment.

Role: Creative Director, Copywriter.

Team: Arritra Dutta, Nilesh Kulkarni, Unni Ramakrishnan.