Amazon social experiment

AV / SOCIAL MEDIA CAMPAIGN.

In India Amazon is only the 3rd biggest online FMCG brand of its type. Local players are favoured. We were asked to bring the brand closer to the hearts and minds of the general public.

We found an amazing article in the Huffington Post about women's shopping habits: Men think women are obsessed with shopping and shop mostly for themselves. (A notion much joked about by men). Women, by contrast, do not agree with this hypothesis, at all.

So who's right? We decided to embark on a social experiment to find out. The results were as amusing as they were surprising. The ad was a social media phenomenon, with over a million shares across India.

Role: Creative Director, Writer

Team: Nilesh Kulkarni. Unni Ramakrishnan.