Berlitz Language School

AV/ SOCIAL CAMPAIGN.

There are many language conversion websites. Some have serious flaws when converting words from one language to another, then back again. In fact, all manner of weird and highly amusing things can happen.

We chose to video capture some extreme examples of this, and make them the thrust of a social media campaign, highlighting the accuracy of the Berlitz site in the process.

The ads won awards around the world for social media and online viral content.

Role: Creative Director.

Team: Jeremy Southern.