Economist

POSTER /PRINT/ WEB CAMPAIGN.

The ad that changed advertising history.

The Economist magazine has an amazing history of iconic work. The witty headlines on a red background became the benchmark for poster advertising globally.

We came across a powerful simple way to communicate the brand in a fresh way. All visual. No headline. This was a world first, entirely disrupting David Abbott's much loved formula completely.

'The Brain' became the 5th most awarded ad in the world. The course of Economist advertising changed forever as a result.

Role: Art Director, Writer. Team: Kelly Dickenson, Richard Johnson, Craig Smith.