SPCA Unleash

DIGITAL ACTIVATION/ EXPERIENTIAL / SOCIAL MEDIA CAMPAIGN.

The head of the SPCA in Malaysia phoned up with a request. She told us that the Government had asked her to remove 400 stray dogs from an Island. Most distressingly, if new homes could not be found for them quickly, the SPCA would have no alternative but to put them down.

So, could we come up with a campaign to find new homes, quickly, for every dog?

Working in collaboration with Purina Petfoods, we staged an ambient event at the country's biggest shopping centre. Would-be dog owners were then directed to a special website where they could choose the perfect companion. Within a month new homes were found for each and every dog.

Role: Creative Director, Copywriter.

Team: Randy Lee, Ida Raman, Jamie Toh, Heng See.