IKEA Smallest Store

DIGITAL INNOVATION.

Well known for its products which cleverly utilize space, IKEA wanted to make this the thrust of thier online campaign.

We hit upon the novel idea of putting the entire contents of the store on a web banner. So, just by scrolling over it, every item in the store was visible. A tricky assignment for sure. With the help of some very clever Germans in our Dusseldorf office, we managed to pull it off.

The campaign won numerous awards for innovation in web design including a Cannes Silver Lion and entries into D&AD and The New York One Show.

Role: Creative Director, Copywriter.

Team: Ogilvy Dusseldorf/ Gary Rolf, James Bissett.