Sprite - Cricket Stars

EVENTS /EXPERIENTIAL MARKETING CAMPAIGN.

Sprite wanted to reach a new audience in Dubai. Many thousands of Expat building labourers from the Indian subcontinent. The problem is, these people often cannot read, and do not consume mainstream TV. Most ( in 2014) did not even have mobile phones or use the internet. The solution was a refreshing one. Spend the entire marketing budget for the year on a cricket tournament.

The result: 45,000 cricket fans enjoyed a great cricket tournament, each one refreshed by free Sprite.

The Activation/event became the most awarded ad in the Middle East.

Role: Creative Director.

Team: James Bisset, Gary Rolf.