Olay

POSTER/ SOCIAL MEDIA.

Olay has a simple benefit. It smooths out your wrinkles. When testing the product at home, we noticed the top of the Olay bottle looks uncannily like an iron. With the inclusion of a small copyline ''Olay smoothes wrinkles'' a blinding simple ad was created which became a Cannes Lions winner.

Role: Creative Director, Copywriter.
Team: Sumesh Peringeth.