Rustav12

TV/SOCIAL MEDIA CAMPAIGN.

In Georgia domestic violence is regarded as a private matter. The leading women's welfare charity asked to make it very, very public. With the help of the national broadcaster, we staged a hard hitting guerilla activation on live daytime TV.

The event made headlines on TV news, newspapers and social media. 70% of the population became aware of the ad in the space of a week.

The campaign picked up awards at Cannes for originality in Experiential Marketing.

Role: Creative Director, Writer

Team: Klaudia Rosenkrantz, Anton Demakov.